Training is essential for every Sales Professional, these are the moments where self-reflection and development come together. At what level is the professional currently at? What has the candidate learned in the past? And how is this applied in the current setting? Our training courses are practical, where you gain new insights. New skills, techniques and tips are provided, so you can get started right away.

Sales training overview:

After successful completion of the sales training, participants receive an official certificate.


Our services

Professional Capital offers customized online and classroom training. These two types of training can be combined for optimal results. An online training can range from theoretical support to an interactive training. A classroom training takes a half day during which subjects will be threaten and practiced in an interactive manner. You can choose to organize the training at your office or at the office of Professional Capital in Rotterdam.
The advantages of an in-company training is that a larger group of salespeople and sales managers with similar goals can be trained. Centralized are the learning objectives of the candidates. You can also opt for training, which focus on multiple goals within your company with the emphasis on the implementation of the commercial strategy. The interaction and involvement is high. The training courses are available in both Dutch and Business English.

Maximum result

Professional Capital follows the following five steps to achieve maximum result. This allows each participant to progress to the next level. After successfully completing a training or academy, each candidate receives a certificate.


Step 1. Goals

We look at the KPIs of your company and how they can be realized. Each candidate also makes individual learning objectives known through an intake interview. The candidates and the company will experience impressive growth together.


Step 2. Mindset

We focus on the right commercial mindset. Professional Capital determines which main negative feelings and thinking patterns the candidate has to get rid off and we teach them how to reverse it. We facilitate discussions based on challenging statements.


Step 3. Theory

Professional Capital has theory in abundance and offers a complete theoretical framework. We activate existing knowledge and identify which knowledge is still missing. Each part is treated in pieces by means of process training.


Step 4. Practice

We work with practical situations of the company, based on the pressure cooker didactics. The candidates will practice for most of the training through role playing, simulations and games.


Step 5. Securing

Securing new behavior is essential for sustainable effects, which is why the trainer records agreements with all parties involved in a securing plan. Candidates receive homework advice, draw up action lists and draw up an implementation plan.