Professional Capital is founded by Prof. Willem Verbeke and Maarten Colijn, who have get to know each other within the Sales & Marketing faculty of the Erasmus University in Rotterdam. Together they have found out that a focus on the right commercial mindset is crucial for a sales professional within a training course and developed a modern training approach based on the trends that Generation Z brings forward.
Since 2004 we have been providing interactive in-house sales training to help sales professionals improve their skills and results. Which we do with great enthusiasm due to the fact that we believe that well-trained sales people can make a big difference for your company. Even if they do not have a commercial background. Today we have trained more than 6,000 people from the Netherlands, Belgium and the rest of Europe.