Professional Capital was found by emeritus professor Willem Verbeke and Maarten Colijn. Both share a passion for sales and see this as a true art form. The fascination does not only lay in the way the human brain works, but also in the way of teaching sales techniques effectively. Together they developed a unique and effective training program. Transferring knowledge and coaching the right commercial mindset to the trainees is our strength.

Our approach

Since our start in 2004, we have made the conscious choice to specialize in bringing change to a sales team. In a dynamic market where trends and developments rise quickly, we think it is important to have a flexibel approach. In which traditional theories are modified into a modern training. Key points are personal guidance, a down-to-earth mentality and a practical and direct attitude. The trainings are given with great enthusiasm, because we really believe that well-trained sales people can really make a difference. Even if you don’t have a commercial background.

FD Gazelle Awards

Our rapid growth did not go unnoticed and resulted in multiple FD Gazelle Awards as the fastest growing training agency in the field of sales and account management. Furthermore, we have already trained more than 10,000 people from the Netherlands, Belgium and other parts of Europe and are known as one of the best training agencies.

Our team

Monique Schepers

Management Assistant

Willem Verbeke

Owner and speaker

Maarten Colijn

Owner and trainer