No Business. No Legal Services.

Since a couple of years recession kicked in. Organisations got forced to rethink their commercial strategies. Cutting employees, cutting marketing budgets, less investments, strategic alliances and training for high potentials are some of the solutions carried out. This is a trend that can be observed in all industries. Some more than others.  

One of the industries considered to be doing relatively well over the last years, is the legal industry. In particular the larger law firms. However,

from a customer oriented point of view

The importance of Social Media in business is growing, especially the role of LinkedIn. 

Leanne Valom shares her take on effective use of LinkedIn via 5 steps. Leanne is responsible for Marketing Strategies and Implementation for the franchise organisation Professional Capital. 

Professional Capital is the European Top Training and Advice Agency that provides Professionals with solutions for commercial challenges and the right tools to achieve significantly higher Sales.

from a customer oriented point of view

The importance of Social Media in business is growing, especially the role of LinkedIn. 

Leanne Valom shares her take on effective use of LinkedIn via 5 steps. Leanne is responsible for Marketing Strategies and Implementation for the franchise organisation Professional Capital. 

Professional Capital is the European Top Training and Advice Agency that provides Professionals with solutions for commercial challenges and the right tools to achieve significantly higher Sales.

3. Recommendations

“Let me supply your coffee. I am the best.”

John is 40 years old and works at a large consultancy firm. He holds the position of Sales Prospector and he is accountable for lead generation. After two hours of calling prospects, John catches a breath at the canteen of the prominent building. 

Last week, John met one of the Managing Partners at the coffee machine. John proudly told him about the appointment he just made with a potential customer. After some small talk, the partner made a funny remark referring to the oldest profession in the world where they recruit customers, however, consultancy firms deal with clients. John notices that cold calling was not a very much appreciated topic. He has been calling for a year and generated over 50 appointments. Once, John asked a partner about the meeting outcome. The partner responded with ...

from a customer oriented point of view

The importance of Social Media in business is growing, especially the role of LinkedIn. 

Leanne Valom shares her take on effective use of LinkedIn via 5 steps. Leanne is responsible for Marketing Strategies and Implementation for the franchise organisation Professional Capital. 

Professional Capital is the European Top Training and Advice Agency that provides Professionals with solutions for commercial challenges and the right tools to achieve significantly higher Sales.

2. Summary

“Companies don’t buy, people do”, a quote by prof. Willem Verbeke. People who visit your profile on LinkedIn are not only interested in your product or service, but moreover in the person they do business with. Provide information about yourself (Unique) AND the company (UNIVERSAL). 

2a. Why work with me (UNIQUE)? 

1. What is your main job & what is your specialty? 

2. How can you help the potential customer & what do you offer the visitor?

3. How can they contact you? Provide @ and M information.

And: Write it in the I-form so the visitor of your profile feels more connected to you.